Babyshop.com acquires Lekmer

25 Apr, 2017

Verdane Capital VII portfolio company Babyshop.com acquires Lekmer and further strengthens its market leading position in the Nordics.  Together with AlexandAlexa.com, which Babyshop.com acquired in November 2014, the award-winning retailers have a leading market position in the children’s premium fashion and product segment.

The Babyshop Group, which includes Babyshop.com, AlexandAlexa.com, Lekmer.se, and Oiidesign.se has annual run rate sales of €120 million, 6 million website visitors per month and over 1 million retail customers per year. The Group has customers in over 170 countries, fulfilling these orders through its automated warehouse operations in Jönköping, Sweden.

Marcus Tagesson, Co-Founder of Babyshop, said, “The acquisition of Lekmer.se is yet another proof that our acquisition strategy coupled with strong organic growth is playing out well. We will continue to strengthen our leading position in the market and we are very happy to further consolidate the premium segment for children. Together we will have a strong customer proposition, a great brand portfolio and the scale necessary to unlock value in our key markets.”

Daniel Ahlstrand, Investment Director at Verdane Capital Advisors, added “We have been part of Babyshop’s growth journey since 2010 when Verdane Capital VII first invested in the company, and we are thrilled that Babyshop is taking this step now. The Lekmer acquisition has a compelling industrial logic and we look forward to keep on working with an even stronger group.”

About Babyshop
Babyshop.com was established 11 years ago by Marcus and Linn Tagesson with a vision of building the best online kids store in the Nordics. Today, Babyshop is a leading player in the global market. The company has won awards including ‘The Year's E-commerce Award’ at the Nordic E-commerce Summit and ‘The Best Retailer for Children’s Products’ at the Habit Fashion Awards. The group has 250 employees with offices in Stockholm, Oslo, Jönköping and London.

About Verdane
Verdane funds support companies that have high ambitions in software, consumer internet, energy and high-tech industries with flexible growth capital. The funds are distinctive in that they purchase either an entire portfolio, parts of a portfolio, or a single position, from a portfolio of unlisted assets. Verdane Capital Advisors has 25 employees working out of offices in Oslo, Stockholm, and Helsinki. More information can be found at: www.verdanecapital.com.

Press contact
Marcus Tagesson, Group CEO, Babyshop
marcus.tagesson@babyshop.com / +46 (0) 707 311 023